MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as traditional television models, relying on scheduled programming via cable. In contrast, OTT platforms operate on viewer-driven consumption, with Netflix, Disney+, and niche players serving as leading platforms. As media consumption habits shift, rivalry between conventional TV networks and online cont